“Design for a Regenerative Circular Economy” by Andrew Morlet, Chief Executive of the Ellen MacArthur Foundation, United Kingdom, has been announced as a keynote to be presented at The 10th European Conference on Arts & Humanities (ECAH2022) and The 9th European Conference on Media, Communication & Film (EuroMedia2022).
This plenary will also be available for IAFOR Members to view online. To find out more, please visit the IAFOR Membership page.
Design for a Regenerative Circular Economy
The challenge of delivering the net-zero targets and Sustainable Development Goals requires a new approach where business and policy move beyond a focus on reducing the harm of extractive, wasteful and massively polluting linear economic practices, to new forms of economic activity that, by design aim to; 1. eliminate waste and pollution, 2. keep product and materials in use and in circulation, and 3. regenerate nature as a by-product of economic activity. A regenerative circular economy addresses significant root causes of climate change, biodiversity loss, waste and pollution.
Regenerative circular design is centred around a systems approach for rethinking products (including food), services, systems, business models and business ecosystems, taking into account factors including the country and infrastructure contexts in which they will be made, sold and used. Other factors considered include material or ingredient choices, and combinations, alternative models for product delivery, options for creating products as a service, and importantly, what happens to the products and materials post-use and through subsequent uses.
The combination of business innovation and public policy sits at the heart of this transition, and over the past 10 years we have seen a significant take-up and early adoption of this thinking in key sectors and countries around the world.
Ellen MacArthur Foundation
Andrew Morlet joined the Ellen MacArthur Foundation in 2013 to define and launch its business programmes and became Chief Executive in 2014. Previously Andrew was the global managing director for information and technology strategy at Accenture and a partner with McKinsey & Company developing corporate and business unit strategy, working at the Board level of leading global companies across multiple sectors in the USA, UK/Europe and Asia. Prior to entering consulting Andrew worked in the not for profit sector as a clinical epidemiology and healthcare research scientist.