This paper investigates the application of the research approach in the study of terms of endearment within the scope of the ethnography of communication. The analysis is based on English and Georgian languages. The present work attempts to evaluate the efficiency of specific research methods from the point of research productivity in the study of terms of endearment. Qualitative research is conducted by applying various research methods, such as introspection, conversation analysis, observation, ethnosemantics, etc. On the other hand, corpora data are analyzed for quantitative research. This creates opportunities to conduct cross-sectional and longitudinal studies to observe the semantic, morphological, and pragmatic changes the terms of endearment have undergone until the present day. The findings are interpreted from the perspective of ethnography of communication, whereas the practice approach is evaluated in terms of efficacy and objectivity.

Authors:
Marine Levidze, American University of the Middle East, Kuwait

About the Presenter(s)
Dr Marine Levidze is a University Assistant Professor/Lecturer at American University of the Middle East in Kuwait

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