The purpose of this article is to examine the profound transformation of artistic consciousness in last twenty years included an analysis of participatory theory, blue ocean concept, audience development policy and their impact on community art and non-profit industrial complex.

In order to address the attainable puzzles, a number of methods were used: analysis and classification of nature of community art production, study of the motivation and its development in non-profit industry complex, research and analysis of the reception of community arts in ageing society and their interaction with imagination and authentic experiences, study of the role of art fabrication in shaping cultural values for ageing society.

The results of the work revealed theories that enable each individual to express creative views and feel a sense of ownership through art, creating new ways of perceiving value of creative forces. It has been shown that diversity of interests, culture and experience in art on daily basis occurs through practices of cultural consumption, which plays an important role in the modern world. Perception of affective empathy, reciprocity and empowerment are combined in the work of artists and contribute to the formation of capitalist tools in their audience development and blue ocean strategies.

Authors:
Isabella S. W. Yun, The HKU School of Professional and Continuing Education (HKU SPACE), Hong Kong

About the Presenter(s)
Dr Isabella S. W. Yun is a University Assistant Professor/Lecturer at The HKU School of Professional and Continuing Education (HKU SPACE) in Hong Kong

See this presentation on the full schedule – On Demand Schedule

Bookmark