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Integrating Fashion with Community Engagement: Case Study of PBL Approach to Pa-Kao-Ma Craftsmanship (94942)

Session Information: ECAH2025 | Fashion and Society
Session Chair: Sneha Bhatnagar

Saturday, 12 July 2025 16:40
Session: Session 4
Room: UCL Torrington, B08 (Basement Floor)
Presentation Type:Oral Presentation

All presentation times are UTC + 1 (Europe/London)

In contemporary fashion education, revising learning approaches is crucial to align with the creative industry and community sustainability in Thailand. Project-Based Learning (PBL) is a key method for developing young fashion designers by integrating community involvement. This article explores the integration of PBL with Community Engagement through designing products from Pa kao ma (Traditional Thai checkered fabric), a valuable cultural heritage with potential for contemporary fashion.
Pa kao ma is a traditional hand-woven fabric with a long history, mainly produced in central, northeastern, and northern Thailand. It varies in patterns and weaving techniques and is commonly used in daily life. However, the industry faces challenges due to shifting markets and changing consumer preferences. Adapting Pa kao ma to modern trends is essential for preserving and advancing local wisdom.
This article presents PBL principles and a case study in fashion design education. The process involves collaboration with Pa kao ma weaving communities, where students learn from artisans and co-develop products, integrating knowledge and creativity to create unique designs.
Key outcomes of applying PBL with Community Engagement include:
1.Encouraging students to explore and analyze community identity through history, culture, and local wisdom, developing analytical skills to integrate cultural elements into fashion design.
2.Fostering cultural appreciation and heritage conservation, particularly with Pa kao ma, by collaborating with communities to promote sustainable design.
This approach enhances understanding of social and cultural issues, supporting the local fashion industry while promoting community sustainability and cultural heritage conservation.

Authors:
Natsupa Jaroenyingwattana, Bangkok University, Thailand


About the Presenter(s)
Dr. Natsupa Jaroenyingwattana is an Assistant Professor in Fashion Design Department at School of Fine and Applied Arts, Bangkok University, Thailand. Dr. Natsupa is interested in integrating fashion with community engagement by using PBL.

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Posted by James Alexander Gordon

Last updated: 2023-02-23 23:45:00